Internet store. Evolution of effectiveness.

Imagine You're in a store doing everyday shopping. And then the problems start...
Nowhere seems to be any shopping carts in sight. You just don't understand how to get the goods down from the shelves or how much are they. No staff to ask for help. The whole process takes absurdly lot of time, because the goods are laid on the shelves in a quite different manner from what You're used to.

You're already contemplating leaving the store, but You've had so much trouble – it'd be strange to give up now. Circling for 30 minutes, You find a few more necessary items. Now You're prepared to leave, but You don't know how.  You circle the store again, twice, wasting another 15 minutes for this. Finally, You find a cash register. It is located near the emergency exit.

To pay for Your goods, You have to read out in loud voice various personal data. You mess up Your personal ID number, so the staff member gets perplexed, and You have to start all over again. Finally the clerk accepts Your money. You're not really sure You may leave just yet, but there seems nothing more to do here.

I'll be back, sure, it was fun!

Omotions you get from the store above aslo accompany an internet store where:

  • Product info is presented incompletely and chaotically
  • You can't figure the navigation between different types of goods
  • Buying is messy
  • Forms won't remember the data You've entered – once You make a mistake, You have to start over
  • Some more interesting activity is going on, that the pony-tailed geek, who constructed Your e-store, has found amusing

Overline offers the analysis of your internet store - a service that evaluates:

  • User friendliness. How easy is the navigation, buying, confirming an order, and finding the supporting information on it all?
  • Trustworthiness. How trustworthy does the merchant seem to the visitors? How can we improve that?
  • Competitive ability. What is the merchant's position in regard to competitors, what are the advantages, and how well are they realised in the internet store?
  • Findability. How easily can You find the e-store through search engines? What is to be done to improve the findability in search engines?

Order an Internet store analysis now or call us for additional information +372 65 66 151.